Founded in 1977 by Abdul Aziz Baker and headquartered in Dubai, GMG (formerly known as Gulf Marketing Group) is one of the Middle East’s leading family-owned business conglomerates. What began as a single butcher shop and sporting goods store in Dubai has evolved into a global well-being company. Led by Deputy Chairman and CEO Mohammad A. Baker, GMG operates across six core verticals: Sports, Everyday Goods, Health & Beauty, Properties, Logistics, and Corporate/Ventures.With over 10,000 employees, 120+ international and homegrown brands, and a retail footprint spanning the GCC, Southeast Asia, North Africa, and Europe, GMG serves as a primary retail disruptor and brand distributor in the region.
Strategic Verticals & Core Divisions
1. GMG Sports
The cornerstone of GMG’s legacy, the sports division is one of the largest athletic and lifestyle retail networks across the Middle East and Asia.
- Sun & Sand Sports (SSS): Launched in 1979 as GMG’s flagship retail concept, SSS is the region’s premier multi-brand sports retailer.
- Global Brand Partnerships:GMG is the exclusive distributor and retail partner for major global athletic brands across select regional markets, including Nike (a partnership active since 1982), Jordan Brand, Under Armour, Columbia, Vans, Timberland, and The North Face.
- International Expansion:In 2020, GMG acquired Royal Sporting House (RSH), expanding its sports footprint across Southeast Asia (Singapore, Malaysia, and Indonesia). It also holds franchise rights for JD Sports in the region.
2. GMG Everyday Goods (Food & FMCG Manufacturing)
GMG’s Everyday Goods division manages a complete “Farm to Fork” ecosystem encompassing food manufacturing, processing, distribution, and food retail.
- Manufacturing & Brands: Operates state-of-the-art food processing facilities in the UAE producing homegrown consumer packaged goods (CPG) brands such as Farm Fresh (poultry and frozen foods), Chef’s Choice, Klassic, Sapap, and Himalayan Pink Salt.
- Food Retail Chains:Operates community grocery chains, supermarkets, and hypermarkets including aswaaq (acquired in 2023), Monoprix (under regional license), and Géant.
- Distribution & Agency Representation:Distributes major international FMCG brands and acts as exclusive regional partner for international food conglomerates (e.g., Rastelli Foods Group, Certified Angus Beef).
3. GMG Health & Beauty
Promoting holistic well-being, GMG established its health division in 1990 and holds a dominant share in the regional pharmaceutical and wellness market.
- Supercare Pharmacy:One of the oldest and most recognized pharmacy chains in the UAE, providing prescription medicines, skincare, and healthcare products.
- Arabella: A specialized retail concept focused on organic skincare, natural cosmetics, and clean beauty brands.
- Nutrition & Supplements: Operates nutrition stores offering sports supplements, vitamins, and wellness products.
4. GMG Logistics (Trilogi)
To ensure end-to-end operational control over its massive supply chain, GMG established Trilogi Logistics in 2012.
- Capabilities: Operates extensive temperature-controlled warehousing, cold-chain logistics, ambient storage, and fleet distribution across the UAE and GCC.
- E-Commerce Fulfillment: Manages omni-channel distribution centers that power GMG’s digital e-commerce platforms and last-mile operations.
5. GMG Properties & Real Estate
Manages the group’s real estate assets, commercial developments, community malls, and retail store locations across urban centers in the UAE. The division develops integrated community centers—such as the aswaaq community malls—that blend local retail with neighborhood services.
Product & Division Matrix
| Division | Primary Brands / Concepts | Operational Scope & Reach |
| Sports Retail | Sun & Sand Sports, Nike, JD Sports, Columbia, Vans, RSH | Multi-brand & mono-brand stores across GCC and Southeast Asia. |
| Food Manufacturing | Farm Fresh, Chef’s Choice, Himalayan Pink Salt | Processing plants in UAE exporting across MENA. |
| Food Retail | aswaaq, Monoprix, Géant, Franprix | Community supermarkets, hypermarkets, and convenience stores. |
| Health & Wellness | Supercare Pharmacy, Arabella, Good Health | Chain pharmacies and health/beauty retail outlets in UAE. |
| Logistics (Trilogi) | Warehousing, Cold-Chain Fleet, Omni-channel Fulfillment | In-house and third-party supply chain management. |
Corporate Transformation & Strategic Impact
- Global Rebranding & Identity: In 2021, the company rebranded from Gulf Marketing Group to simply GMG, accompanied by a strategic repositioning as a global well-being company. This shifted the group’s focus to consumer health, active lifestyles, and sustainable food production.
- Horizontal & Vertical Integration:By manufacturing its own food products, managing its own logistics network (Trilogi), and running its own retail stores, GMG captures value at every stage of the supply chain—reducing reliance on external providers.
- Sustainability Initiatives:Under its Make a Difference framework, GMG invests in eco-friendly industrial facilities, solar energy for warehouses, sustainable packaging, and locally manufactured health-focused products.
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